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Dog food subscriptions UK 2026: prices, storage and cancelling

Prices and terms checked 21 October 2026How we compared · 7 sourcesAdWe earn from links marked Ad. It never changes the order. How we make money

Our picks from the 5 subscriptions we compared

Lowest published 'from' price
tails.com62p/day

Personalised dry blend. The brand's 'from' price; the full price shows after the quiz.

Visit tails.comAdFrom 62p/day, checked 21 Oct 2026
Cupboard storage, up to 12 months once opened
Pure Pet Food£0.89/day

Air-dried, rehydrated with water; no freezer space needed. The brand's figure for a small dog.

Visit Pure Pet FoodAdFrom £0.89/day, checked 21 Oct 2026
First-box discounts are large, but no brand publishes the full price until after its quiz. Check the cancellation cut-off: miss it and the next box usually still ships.

Personalised subscriptions compared

These brands set the recipe or portion from a short quiz about your dog. Prices in the table are each brand's own published “from” figure and what it is based on; your price depends on your dog's size and the plan.

Storage:
Sort:

Showing 5 of 5.

  • Butternut Box
    Fresh, gently cooked, delivered frozen
    Best for: Cooked fresh food delivered frozen
    £2.34/daychecked 21 Oct 2026
    Storage
    Freezer space needed
    Delivery
    Free on the trial box; a fee applies after that, shown in your account
    First-box offer
    Site banner: 25% off the first 2 boxes plus a free gift; 50% off the first box for mailing-list sign-ups
    Cancelling
    Pause, change or stop in your account until 11pm two days before delivery; the trial box cannot be skipped
    Visit Butternut BoxAd
  • tails.com
    Personalised dry blend (wet also sold)
    Best for: Personalised dry food at a lower daily cost
    From 62p/daychecked 21 Oct 2026
    Storage
    Cupboard
    Delivery
    Not confirmed for subscriptions
    First-box offer
    60% off the first box and 30% off the second, per tails.com's homepage title in search results; terms not confirmed
    Cancelling
    Advertised as cancel any time
    Visit tails.comAd
  • Pure Pet Food
    Air-dried, rehydrated with water
    Best for: No freezer space needed
    From £0.89/daychecked 21 Oct 2026
    Storage
    Cupboard; up to 12 months once opened
    Delivery
    Free
    First-box offer
    Not confirmed (the percentage did not display when checked)
    Cancelling
    Any time; its help page says by 23:59 the day before billing, its terms say 23:59 two days before
    Visit Pure Pet FoodAd
  • Different Dog
    Fresh cooked, delivered frozen
    Best for: A wide recipe choice, including a low-purine recipe
    Not publishedchecked 21 Oct 2026
    Storage
    Freezer space needed
    Delivery
    £3.99 weekdays, £4.99 Saturday
    First-box offer
    20% off the first 2 boxes plus a free treat (code REAL202; discounts capped at £80)
    Cancelling
    Any time; 3 days' notice once an invoice is raised
    Visit Different Dog
  • Bella & Duke
    Raw, delivered frozen
    Best for: Owners who want to feed raw
    From £1.18/daychecked 21 Oct 2026
    Storage
    Freezer space needed
    Delivery
    Free to the UK mainland
    First-box offer
    40% off the first box, capped at £53.88, then £40.42 and £26.95 off the second and third
    Cancelling
    Change, pause or cancel any time in your account
    Visit Bella & Duke

Prices and terms from each brand's website, checked on 21 October 2026. What each price is based on: Butternut Box, brand's example for a 2-year-old 12–15 kg dog; tails.com, brand's 'from' price; its homepage examples run from 51p/day for a 5 kg dog on dry food to £2.27/day for a 33 kg dog on dry and wet food; Pure Pet Food, brand's figure for a small dog; Different Dog, shown only after the quiz; Bella & Duke, brand's figure for a 4-year-old 5–10 kg dog.

Subscribe-and-save brands

These are standard foods sold on a repeat order with a discount. There is no quiz, so you choose the recipe and portion yourself; our portion calculator helps with the amount.

  • Lily's Kitchen
    Wet and dry; complete labelling varies by product
    Best for: Subscribe-and-save without a quiz
    20% off every subscription orderchecked 21 Oct 2026
    Storage
    Cupboard
    Delivery
    Free on subscription orders
    First-box offer
    None beyond the 20% saving
    Cancelling
    Skip or cancel in your account; reminder email 3 days before each order
    Visit Lily's KitchenAd
  • Pooch & Mutt
    Dry and wet; complete labelling varies by product
    Best for: Published monthly costs by dog size
    £10.38–£64.45/monthchecked 21 Oct 2026
    Storage
    Cupboard
    Delivery
    Free over £39.99
    First-box offer
    30% off the first subscription (WELCOME30), then 25%
    Cancelling
    By midnight the day before renewal
    Visit Pooch & MuttAd
  • Scrumbles
    Dry and wet
    Best for: A flat 10% off every order
    10% off every orderchecked 21 Oct 2026
    Storage
    Cupboard
    Delivery
    £4.99, free over £40 (UK mainland)
    First-box offer
    None beyond the 10% saving
    Cancelling
    Amend, skip or cancel any time
    Visit Scrumbles

Terms from each brand's website, checked on 21 October 2026.

How we compared · 7 sources, checked 21 October 2026Show

What we did

compared each brand's published food type, 'from' prices and what they are based on, first-box offers, delivery charges, storage advice and cancellation terms on its own website, and searched Food Standards Agency alerts and brand notices for recalls.

What we did not do

feed any of these foods to our own dogs, or complete each brand's quiz for a range of dog sizes. tails.com's website blocked our page checks, so its figures come from its own pages as shown in search results; check them on tails.com before you buy. The FSA search covered the first page of results only.

Sources checked

  1. Butternut Box
  2. Pure Pet Food subscription
  3. Different Dog terms
  4. Bella & Duke: how it works
  5. Lily's Kitchen subscriptions
  6. Pooch & Mutt terms
  7. Scrumbles shipping policy

Prices and terms change. Confirm on the retailer's page before you buy.

Each brand in detail

Butternut Box

Fresh, gently cooked, delivered frozen

Published price
£2.34/day (brand's example for a 2-year-old 12–15 kg dog)
Storage
Freezer space needed
Delivery
Free on the trial box; a fee applies after that, shown in your account
Cancelling
Pause, change or stop in your account until 11pm two days before delivery; the trial box cannot be skipped

Why it made the list

Cooked fresh food delivered frozen

Visit Butternut BoxAdFirst-box offer: Site banner: 25% off the first 2 boxes plus a free gift; 50% off the first box for mailing-list sign-ups. Checked 21 Oct 2026.
Lowest published 'from' price

tails.com

Personalised dry blend (wet also sold)

Published price
From 62p/day (brand's 'from' price; its homepage examples run from 51p/day for a 5 kg dog on dry food to £2.27/day for a 33 kg dog on dry and wet food)
Storage
Cupboard
Delivery
Not confirmed for subscriptions
Cancelling
Advertised as cancel any time

Why it made the list

Personalised dry food at a lower daily cost

Visit tails.comAdFirst-box offer: 60% off the first box and 30% off the second, per tails.com's homepage title in search results; terms not confirmed. Checked 21 Oct 2026.
Cupboard storage, up to 12 months once opened

Pure Pet Food

Air-dried, rehydrated with water

Published price
From £0.89/day (brand's figure for a small dog)
Storage
Cupboard; up to 12 months once opened
Delivery
Free
Cancelling
Any time; its help page says by 23:59 the day before billing, its terms say 23:59 two days before

Why it made the list

No freezer space needed

Visit Pure Pet FoodAdFirst-box offer: Not confirmed (the percentage did not display when checked). Checked 21 Oct 2026.

Different Dog

Fresh cooked, delivered frozen

Published price
Not published (shown only after the quiz)
Storage
Freezer space needed
Delivery
£3.99 weekdays, £4.99 Saturday
Cancelling
Any time; 3 days' notice once an invoice is raised

Why it made the list

A wide recipe choice, including a low-purine recipe

Visit Different DogFirst-box offer: 20% off the first 2 boxes plus a free treat (code REAL202; discounts capped at £80). Checked 21 Oct 2026.

Bella & Duke

Raw, delivered frozen

Published price
From £1.18/day (brand's figure for a 4-year-old 5–10 kg dog)
Storage
Freezer space needed
Delivery
Free to the UK mainland
Cancelling
Change, pause or cancel any time in your account

Why it made the list

Owners who want to feed raw

Visit Bella & DukeFirst-box offer: 40% off the first box, capped at £53.88, then £40.42 and £26.95 off the second and third. Checked 21 Oct 2026.

Lily's Kitchen

Wet and dry; complete labelling varies by product

Published price
20% off every subscription order (applies to every order, including the first; no other discount combines with it)
Storage
Cupboard
Delivery
Free on subscription orders
Cancelling
Skip or cancel in your account; reminder email 3 days before each order

Why it made the list

Subscribe-and-save without a quiz

Visit Lily's KitchenAdFirst-box offer: None beyond the 20% saving. Checked 21 Oct 2026.

Pooch & Mutt

Dry and wet; complete labelling varies by product

Published price
£10.38–£64.45/month (brand's subscription estimate on a mixed diet: £10.38 toy (0–5 kg), £15.49 small, £28.70 medium (10–25 kg), £49.27 large, £64.45 giant (50 kg+))
Storage
Cupboard
Delivery
Free over £39.99
Cancelling
By midnight the day before renewal

Why it made the list

Published monthly costs by dog size

Visit Pooch & MuttAdFirst-box offer: 30% off the first subscription (WELCOME30), then 25%. Checked 21 Oct 2026.

Scrumbles

Dry and wet

Published price
10% off every order (no per-day price published)
Storage
Cupboard
Delivery
£4.99, free over £40 (UK mainland)
Cancelling
Amend, skip or cancel any time

Why it made the list

A flat 10% off every order

Visit ScrumblesFirst-box offer: None beyond the 10% saving. Checked 21 Oct 2026.

How much does a dog food subscription cost per month?

Turning each brand's own “from” price into a month (365 ÷ 12 days) gives a feel for the gap between food types. Each figure is for a different dog, so treat the column as a floor, not a like-for-like price. Pooch & Mutt is the only brand here that publishes a monthly figure for every size: from £10.38 a month for a toy dog to £28.70 for a 10–25 kg dog and £64.45 for a dog over 50 kg, on a mixed wet and dry diet.

Brands' own published prices, checked 21 October 2026; tails.com's from search results because its site blocked our check. Per month = per day × 365 ÷ 12.
Brand (food type)From, per dayPer monthWhich dog the price is for
tails.com (personalised dry)62p£19Brand's lowest 'from' price; its 33 kg example dog (dry and wet food) is £2.27/day
Pure Pet Food (air-dried)£0.89£27Small dog
Bella & Duke (raw)£1.18£364-year-old 5–10 kg dog, Adult Premium Complete; excludes offers
Butternut Box (fresh cooked)£2.34£712-year-old 12–15 kg dog
For comparison: Burns Original dry (zooplus)£1.01£3120 kg adult at 14 g per kg, from our dog food comparison

Is fresh dog food worth it in the UK?

Fresh cooked food (Butternut Box, Different Dog) and raw food (Bella & Duke) arrive frozen and cost more than dry food: Butternut Box's figure of £2.34 a day for a 12–15 kg dog, is more than twice Burns Original dry at £1.01 a day for a heavier 20 kg dog. What you get is lightly cooked or raw food, delivered with a portion set for your dog. Whether that is worth £71 or more a month is a budget question; our dog food cost guide and pet cost calculator show how it changes the yearly total. If you are thinking about raw food, read the hygiene section of our guide to choosing dog food first.

How to choose

Start with the type of food

Fresh cooked (Butternut Box, Different Dog) and raw (Bella & Duke) arrive frozen and need defrosting in the fridge. Air-dried food (Pure Pet Food) is rehydrated with water and kept in the cupboard. Personalised dry food (tails.com) is the closest to ordinary kibble. If you are weighing up raw feeding, read our guide to choosing dog food first.

Price the second box, not the first

Every personalised brand leads with a first-box discount, and none publishes the full price before the quiz. Take the per-day figure shown at checkout, multiply by 30, and compare that with what you spend now. Our dog food cost guide shows typical costs for ordinary dry and wet food.

Check the cut-off before you sign up

Cancellation deadlines range from midnight the day before renewal (Pooch & Mutt) to three days before delivery once an invoice is raised (Different Dog). Butternut Box's help centre puts its cut-off at 11pm two days before delivery (three days where delivery takes two days), and its trial box cannot be skipped.

Confirm it is a complete food

A complete food can be fed on its own; a complementary one cannot. Bella & Duke's “Pure Meat + Bone” range is not labelled complete, and the subscribe-and-save brands sell both kinds.

Recall history

Recall history matters for any food you buy repeatedly. Of the brands above, the only Food Standards Agency alert we found was for Lily's Kitchen in May 2023 (FSA-PRIN-13-2023, two recipes, possible plastic); it also recalled one batch of Pasta al Ragu in January 2026 (Lily's Kitchen notices).

Read our full reviews of Butternut Box, tails.com, Different Dog and Lily's Kitchen, or compare all food types in our dog food guide. For standard foods on repeat order, our zooplus review covers its savings plan. To see Butternut Box and tails.com side by side for a small, medium and large dog, read Butternut Box vs tails.com. Feeding a cat too? See cat food subscriptions.

Others we looked at

  • Years: recalled all of its fresh meals on 17 August 2026 after reports of dry eye in dogs. Its notice of 24 September says its investigation found no contamination and that existing subscribers have a delivery slot reserved for October, while new customers join a waitlist (Years customer notice). We will reassess it once new sign-ups reopen.
  • Edgard & Cooper: not listed because we could not confirm a UK subscription.

Frequently asked questions

How much are dog food subscriptions?

The brands' own 'from' prices start at about 62p a day for personalised dry food (tails.com) and £0.89 a day for air-dried food (Pure Pet Food, small dog), rising to £1.18 a day for raw (Bella & Duke, 5–10 kg dog) and £2.34 a day for fresh cooked food (Butternut Box, 12–15 kg dog). That is roughly £19 to £71 a month. Larger dogs cost more, and most brands only show your price after a short quiz.

What happens when the first-box discount ends?

You pay the full price from the next box. None of the brands we checked publishes that full price before the quiz, so note the figure shown at checkout and diary the date the discount ends.

Do I need freezer space?

For fresh cooked and raw food, yes: Butternut Box, Different Dog and Bella & Duke deliver frozen. Air-dried food (Pure Pet Food) and dry or wet food from subscribe-and-save brands are stored in the cupboard.

Can I cancel a dog food subscription at any time?

All of the brands here say you can pause or cancel, but each has a cut-off before the next order is made, from midnight the day before renewal to three days before delivery. Cancelling after the cut-off usually means the next box still arrives.

Is subscription dog food complete?

Butternut Box, Pure Pet Food and Different Dog describe their recipes as complete. Bella & Duke labels most ranges complete but not its 'Pure Meat + Bone' range. For subscribe-and-save brands, check that each product you choose says 'complete' rather than 'complementary'.

What changed in this update

  • 21 October 2026: Evening re-check of every brand's prices, offers and terms. Updated Butternut Box's offer (now 25% off the first 2 boxes plus a gift on the site banner), Bella & Duke's first-box caps (£53.88, £40.42, £26.95) and Different Dog's offer wording. Pure Pet Food's help page and terms give different cancellation cut-offs; both are now shown. Bella & Duke's '90 days' delivery-move claim and Butternut Box's delivery (free on the trial box only), cut-off and trial-box rule now match its help centre. Pooch & Mutt's monthly estimates now cover every size. Added cost per month and a fresh food section.
Corrections and questions

Spotted a price change or a mistake?

Tell us and we will check it. Corrections are dated on the page and listed in our corrections log.

Email hello@pawwala.comSee the corrections log