How Pawwala works
Who runs Pawwala, how the site is paid for, where our facts come from, and what we have corrected. Pawwala is run by Heena Shaikh and compares published information for UK dog and cat owners; it is not a vet practice.
Who runs Pawwala
Pawwala is owned by Heena Shaikh, a sole trader based in London, trading as Pawwala. The site has been online since June 2026 and publishes 96 guides, comparisons, reviews and calculators for UK dog and cat owners. It is independent: no pet brand, insurer or retailer owns any part of it or pays to be included.
Postal address: 4 Miranda Court, London W3 0HZ, United Kingdom. Email: hello@pawwala.com.
How we make money
In short
Pawwala is paid through affiliate links: when you buy something or get an insurance quote through one, the shop or insurer may pay us a commission. You pay the same price. No brand pays to be included, and commission does not decide the order of a comparison.
Right now no link on Pawwala earns anything, because no programme has approved us yet.
Last updated 21 October 2026Who pays us
No affiliate programme has approved Pawwala yet. Until one does, our links earn nothing and carry no Ad label.
This list is updated whenever a programme is added or removed.
What commission never changes
- The price you pay
- The order of a comparison
- Which products we include: products with no affiliate programme are compared on the same basis
How to spot a paid link
Every button that can earn us money carries an Ad label, and pages with paid links say so before the first one. Links without the label earn us nothing.
Insurance
Pawwala is not authorised or regulated by the Financial Conduct Authority. We explain how cover works. We do not give advice, recommend insurers or arrange policies. Read the policy wording before you buy.
Editorial policy
Where our facts come from, in order
When sources disagree, we follow the one higher on this list and say so.
- Vets' professional bodies and guidelines: WSAVA, BVA, BSAVA, AAHA
- UK vet-record research: VetCompass at the Royal Veterinary College
- Animal charities: PDSA, RSPCA, Dogs Trust, Blue Cross, International Cat Care
- Regulators and the law: VMD, FCA, legislation.gov.uk
- Brands' own pages: for prices, ingredients and terms, always with the date we checked them
What we do
- Compare published prices, specifications, ingredient labels and policy terms.
- Work out cost per day and show the working.
- Link health, nutrition and safety claims to the source they come from, and leave out claims we cannot source.
- Show the date we checked each price and figure. Some older pages still carry undated figures, and we are rechecking them.
- Say on each comparison what we did and did not do.
- Correct mistakes and record them in the corrections log.
What we do not do
- Test products hands-on. Where a page compares products, it compares published information.
- Employ vets. Pawwala is not a vet practice; for your own pet, talk to your vet.
- Publish star ratings or scores without the formula on the same page.
- Take payment for inclusion, or let a brand approve what we write.
Pawwala is researched and written by one editor, who also manages the affiliate relationships, so commission rates can be known when a page is written. That is why we publish how each comparison was made.
Corrections log
When we find something wrong on a page, we fix it and list it here, newest first. The first entries come from the fact-check we ran across the site on 20 and 21 October 2026.
- 21 October 2026Keeping dogs cool in summer
Heatstroke first aid now follows RSPCA and PDSA guidance: cool the dog first with cool or cold tap water, then travel to the vet. The page had wrongly said not to use cold water. An answer on breaking a car window to free a dog was also wrong: the Animal Welfare Act does not make it legal. It now explains the criminal damage risk and the RSPCA's steps. Products that do not exist were removed.
- 21 October 2026Golden Retriever
A cancer figure was presented as lifetime risk. The studies measured the share of deaths caused by cancer (61% and 65% in two US studies, 20–39% in European studies), and the page now says so. Named insurer recommendations were replaced with what to check in a policy.
- 21 October 2026Breed guides and dog health hub
Unsourced treatment costs, risk levels, food prices and star ratings were removed from six breed pages and the dog health hub. Claims about Springer Spaniel exercise, Border Collie epilepsy onset and Cockapoo herding were corrected against VetCompass, University of Cambridge and Royal Kennel Club sources.
- 21 October 2026Best cat food
Rebuilt from checked prices: cost per day for a 4 kg cat is now worked out from zooplus UK prices and each maker's feeding guide, and meat content is shown as declared on the label.
- 21 October 2026Cat insurance
Unsourced premiums and condition costs were removed. Condition costs now cite VetCompass, University of Glasgow, Langford and Royal Veterinary College figures. Insurer endorsements and advice-style wording were removed.
- 21 October 2026Dog food guides
The main, puppy, senior and sensitive-stomach dog food pages were rebuilt. Products that do not exist were removed, recipes and UK product names corrected, wrong prices fixed and claims the makers do not make taken out. Cost per day is shown with the working.
- 21 October 2026GPS dog trackers
Two products with no evidence that they exist were removed, an old Tractive model was replaced by the current one, every price was corrected, and accuracy figures from trials we never ran were removed.
- 21 October 2026Insurance pages
Insurance premiums we could not verify are hidden on every page until real, dated quotes exist. Insurer recommendations on breed pages were replaced with policy-wording checklists, and inflated policy counts were corrected.
- 21 October 2026Average vet bill
Rebuilt from named UK practice, referral and 24-hour hospital price lists. The consultation range was corrected to £44–£64 (it said £60–£90) and hip replacement to £6,250–£9,000 (it said £3,500–£6,000). A subtitle that wrongly said the figures came from PDSA data was removed.
- 21 October 2026Joint supplements and YuMOVE review
Prices and doses now come from the makers' pages. Corrected: the YuMOVE subscription offer was 50% off the first two orders then 20% (we said 15%), YuMOVE contains no chondroitin, and Nutraquin is made by Nutravet.
- 21 October 2026New puppy checklist
Three contradictory, unsourced first-year totals were removed. Microchip rules and Lucy's Law were corrected to current legislation.
- 21 October 2026Dog grooming and accessories
Products that do not exist and products not sold in the UK were removed, harness descriptions were corrected to the makers' own wording, and prices now come from UK retailers.
- 21 October 2026Different Dog, Butternut Box and tails.com reviews
Unverified claims and estimated cost tables were removed, including tables that wrongly said rival brands are not personalised. Prices now quote each brand's own published figures.
- 20 October 2026Reviews and guides
Invented claims of hands-on product trials were removed, along with made-up taste and field trial results and vet-style rating labels. Pawwala compares published information and does not test products.
- 20 October 2026Homepage
Eight broken links were fixed, and false guide counts and a commission figure were removed.
Seen a mistake? Report an error or email hello@pawwala.com.
Legal information
- Run by
- Heena Shaikh, a sole trader, trading as Pawwala
- Address
- 4 Miranda Court, London W3 0HZ, United Kingdom
- hello@pawwala.com
Short versions of these pages: affiliate disclosure and how we research. Questions? Contact us.